Where we are, what we’re doing in the Near Future

Safety First!

Posted May 28, 2020 by Near Future in NEWS

We miss seeing our friends and family on set and location…those hugs and high fives. We’ll get back there. For now, the way we make content has changed. But our ethos remains the same, provide high quality production, creative thinking—without ego, and good old fashioned value in a safe and responsible way. And here’s how…

 

We won a bronze Telly for Cake!

Posted May 27, 2020 by Near Future in NEWS

Tooting our own horn here for a sec. But we just learned that we won a bronze Telly for our Cake Browser commercial (directed by the incomparable Adam Patch). This was one of our favorite projects from 2019. We brought back the extremely talented and hilarious, Esther Povitsky (this time she had a side kick).

Watch the full-length here: https://youtu.be/RzBLW7fe4cY

Veronica Belmont – Product Manager, Adobe

Posted May 26, 2020 by Near Future in INTERVIEW
(We work with some pretty amazing people. They’ve been gracious enough to spend a few minutes answering some questions so you can get to know them like we do.)

Fave book, album, movie, TV show right now.
I just finished a quaran-binge of Schitt’s Creek (all 6 seasons) and it was absolutely delightful.  For books, there are too many to list! I do a book podcast (Sword & Laser) so I’m constantly reading, which is definitely a First World Problem. The Calculating Stars by Mary Robinette Kowal was a recent favorite, as was The Riyria Revelations by Michael J. Sullivan.

App you’re addicted too.
Easy, Instagram and Reddit. I can’t believe how much time I spend on those, I can’t even look at that little report Apple makes for me every week, it’s too embarrassing.

Which comes first idea or brief?
How can you write a brief without an idea? This feels like a trick question.

What surprised you most about making a video? Why?
Mostly nothing, since I used to do that for a living. But I think I always forget how much space gear takes up, even in the room you’re shooting in. The shot is always so perfect, and yet there’s about 1000lbs of gear strewn about just out of sight of the lens.

What’s something agencies or production companies should avoid doing?
Listen to clients exactly. We have no idea what we’re talking about, seriously. Do what you do best.

Short form or long form? Or what is the perfect video length?
I’m a big fan of 30-1:30, but I will often watch long-form content on YouTube, so what do I know. For social media the rules are very different.

In early or work late?
Working from home has definitely changed my schedule a bit, but I’m still more of a morning person than a night person. I usually get on my laptop around 8:30am, try to bang out a bunch of emails or Slack messages, and then I’m typically in meetings until 4-5pm.

Three tips for making a great video.
1. Know what the goal of your video is before you start planning. Are you trying to get people to download your app? Learn something? Laugh and share?
2. Listen to the people who know what they’re doing (see above).
3. Make sure to grab footage you can share to social media, or teasers!

Do you call references or just look at work?
I have a weird aversion to the phone, so I look at work. It’s good to have an in-person meeting too, to make sure your personalities mesh well.

Do you get more nervous in a product meeting or on camera?
Hah! Depends on who is in the meeting. Fortunately, my on-camera life taught me a lot about controlling those kinds of nerves 🙂

Faire launches virtual trade shows

Posted May 26, 2020 by Near Future in NEWS

Trade shows and events are a big way for makers and local stores to connect with costumers but COVID-19 has changed everything. Our friends at Faire are launching virtual trade shows to help businesses connect with customers in a new world. We had the great opportunity to chat with some of those merchants to help promote this awesome initiative.

 

Read about it here: https://www.forbes.com/sites/joanverdon/2020/05/26/faire-launching-virtual-trade-shows-to-help-keep-local-stores-alive/#2bbe106841a2

Robinhood raises $280m

Posted May 4, 2020 by Near Future in NEWS

Go, Robinhood. Go! Keep putting the masses in the driver’s seat of investing. We love seeing RH continue to change people’s perception of what it means to be an investor. Here’s a series of videos we made for them: https://nearfutu.re/videos/robinhood-new-investor-101/