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This is our brief. It helps us better understand how you’re changing the world.
What is your company name?
What is your product?
What does it do?
Why are you doing this? (acquisition, branding)
Who are your competitors?
Tell us about your audience.
What are the key value propositions?
Are there supporting propositions?
What are the goals of the project?
What type of project is this (TV, launch, success story, product demo)?
What is the usage? (online, TV, social, paid-marketing)
How long is it?
Are there multiple versions of the edit(s)? (For example: full length and cutdowns for social)
When is it due?
What is your budget?
Who is the point of contact?
Who are the key stakeholders?
No Robots Allowed
I am not a robot
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